The groundbreaking how-to manual to become successful on the internet

Three years ago, his life was a mess. He hit rock bottom and knew he needed to change. Then, he read a bunch of self help books.

Now, he's a successful person on the internet. He runs his own lifestyle business, puts butter in his coffee, and quotes Nietzsche at parties. And in this groundbreaking how-to success manual, he'll teach you how to be successful just like him.

You’ll learn things like:

  • The keys to ditching all your loser friends (who have prevented you from being successful to this point)
  • Proven strategies for being overly optimistic, if not obnoxious, about how much you enjoy failure
  • How to ‘win the day’ with your morning routine, then lose the afternoon (guaranteed)
  • How to chunk down your goals and (literally) eat an elephant
  • How to craft edgy personal development content with the f*cking f-word in the title


“This book strikes the best possible tone of mockery sprinkled with real examples of the kind of vague “explanations” and pseudoscience found in most self-help books.”

A very funny, satirical, masterpiece of the subject. It’s like no other book of it’s kind.”

“Ben shreds any and all self-help, #influencers, thought-leaders and social media celebrities, but in a way that makes you feel better about yourself when reading.”


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